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Company Branding or Copycat Branding?
LOOKING LIKE ANOTHER ESTABLISHED BRAND WILL NOT EARN YOU GOOD BRAND RECOGNITIONSo I was in my local pharmacy recently when I saw this on the magazine rack:Because of the similar typeface and color of...
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Brand Marketing Strategy
Become Greater Than the Sum of Your PartsWhat is your company made of? While many of the ingredients are tangible, others are harder to wrap your arms around. That’s because your brand reflects the...
View ArticleHumor in Marketing: Why funny ads are more than a good joke
People love to be entertained, and everyone enjoys a good laugh. This is just one of many reasons that humor is such a powerful marketing device. It’s a soft sell that’s memorable. Aside from making...
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